Rendered Images for e-commerce
Using rendered images to market your product range can be a game changer.
More and more, businesses rely on e-commerce to sell their products and the success of e-commerce sales are dictated by using imagery that will catch the eye of your customer. These images are effectively your “shop front” and there is no doubt, if you have better quality images of your product, you are more likely to sell and/or achieve a higher volume of sales.
So, how do you prepare your product for marketing. Usually you have two options - photography or 3D rendered images…
The key benefits of using rendered images instead of photography:
Rendered images allow your product to be perfected in the ideal studio environment. Anything is possible.
Lighting is easy to change and manipulate.
You never have to contend with weather conditions or any other factors which may be out of a photographer’s control.
The quality of image allows you to go toe-to-toe with globally renowned brands, such as Coca-Cola or Unilever. There’s good reason they use rendered images instead of photography for all their products.
It can often prove more cost effective than hiring a highly qualified photographer.
If you ever want to update branding, labelling or artwork, it’s a piece of cake. We don’t have to re-shoot the entire scene, we can revisit your artificial environment and make changes, efficiently.
